Live Commerce and production
Studios, hosts and live shopping production in LATAM.
End-to-end live selling infrastructure: physical studios in Mexico and Brazil, trained hosts and professional production for TikTok Shop.
Lives and productions by SuperOrdinary across the United States and Asia.
In Brazil, live is already almost a quarter of the channel.
On TikTok Shop Brazil, live shopping accounts for around 23% of GMV. In the United States, just 8%. The region is not copying the US model: it is running the Asian one, where the seller's own broadcast is the main engine. That means in LATAM live infrastructure is not an extra, it is the channel.
Live sells through accumulation, not through events.
A launch mega live produces a spike and a nice photo. What moves the yearly number is sustaining broadcasts week after week for months, with the same host, the same format and constant adjustments. That is why we sell a calendar, not one-off productions.
Capabilities
Our own studios
Equipped sets in Mexico and Brazil, available for recurring broadcasts without the brand investing in infrastructure.
Trained hosts
Talent trained in live selling, product scripting and real-time comment handling. The platform requires genuine human presence: no synthetic voices, no pre-recorded audio.
Production
Lighting, switching, graphics and multicamera with professional broadcast quality.
Always-on calendar
Daily or weekly live scheduling per brand, with per-session metrics and continuous adjustment of script, time slot and offer.
Mega lives
Event production for peak dates, with multiple creators and extended coverage.
Creators live
Beyond your own account, we activate creators who broadcast from theirs, on commission per sale. Two engines running in parallel over the same catalog.