About
We bring world-class social commerce to Latin America.
SuperOrdinary LATAM is the group's regional operation, accelerating brands in the channels that matter. We combine a global playbook proven across the United States and Asia with local teams, studios and creators in Mexico and Brazil.
Our story
SuperOrdinary was born to connect brands, creators and consumers, scaling brands on Amazon, TikTok Shop and the largest marketplaces in Asia. SuperOrdinary LATAM brings that model to Mexico and Brazil, focused on the channel redefining how the region buys: TikTok Shop.
What makes us different
Proven playbook
Years running brands on TikTok Shop and marketplaces, applied locally from day one.
Local operation
Locally hired teams and our own studios in Mexico and Brazil. We do not run the region by remote control.
One single operator
Shop, content, creators, lives and paid media under one team and one report.
Pod model
Teams dedicated to a few brands, not accounts rotating across twenty clients.
Who runs your brand
Every brand has a pod: a lead accountable for the result, a shop and content specialist, a creator and affiliate manager, and a live lead. Hired locally, working from the market and answering for their number.
Our track record
A global operator built for modern commerce.
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2017
Opened the China business.
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2021
Expanded to the United States, opening Amazon.
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2022
Acquired FANFIX.
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2023
Entered TikTok Shop as a Preferred TSP.
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2025
Launched SO Studios.
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2026
Expansion to Latin America, Europe and the UAE.
We are here
Where we are
SuperOrdinary's global network, now in Latin America.
Teams and studios operating across the United States and Asia. Mexico and Brazil are the two markets we run in the region.
Global backing, local execution.
SuperOrdinary LATAM runs on SuperOrdinary's playbook, technology and creator network, alongside a regional partner with its own operation and decades of experience distributing beauty brands across Latin America. What that means for your brand: we are not learning the market while we invoice you.